User Experience
The user experience (UX) is arguably the most important factor of your website. From concept to design we have the user in mind. We work hard to learn and understand the needs of your customers or users in order to provide the best experience possible for them.
UX Research & Analysis
The more we know about your target audience the more we can design and develop a site they will love to use.
The goal of your site is to increase conversions. We bring insight to the design process by conducing research enabling us to build a site that not only looks beautiful, but also functions in such a way to engage your target users and customers.
- Buyer personas
- Gather Data
- Market Mapping
- Customer analysis
Site Architecture & Wireframes
Defining logical pathways to intuitively organize and journey your website.
We'll identify and understand your target audience and how you anticipate they will navigate your site. We then implement sitemaps that guide, engage and convert your users.
- Site maps
- Journey maps
- Prototypes
- Usability evaluation
User Interface Design
Increase your website conversions with a well-planned user interface (UI).
All of our sites are designed to have a consistent look and feel, and intuitive layout allowing for easy navigation, clear call to actions and communication. Critical to the user experience, all sites are responsive and fully ADA accessible.
- Color, typography & graphic design
- Navigational components
- Messaging
- Calls to action
- Copy-writing
Ongoing Testing & Enhancements
Constant evaluation of the user experience.
As trends come and go it is important to make sure that your website remains on the correct track. We can continually test and make improvements as time goes on ensuring that your users are continuing to have a great experience.
- Google Analytics
- A/B testing & optimizing
- Heatmaps
- User observations
- User feedback