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Ongoing measurement of the right KPIs.

Reporting & Analytics

It's hard to quantify whether or not your marketing efforts are working. By measuring the right data and tracking the metrics we can help you interpret the results and use that information to improve your marketing.

Boston Digital Marketing Metrics and KPIs

Identifying KPIs & Metrics

Do You Know How to Choose Metrics That Matter?

Choosing key performance indicators (KPIs, performance metrics) for your organization is crucial if you’re going to optimize performance over time.

  • Website traffic
  • Organic Search
  • Social media interactions
  • Ad campaign cost per click
  • Landing page conversions
Boston Massachusetts Digital Marketing Tools

Marketing Tools

Guidelines for choosing metrics that matter: Setting too many and too few metrics

One of the first challenges you need to overcome when setting performance metrics is choosing how many metrics you want to track. Having too many or too few metrics can create problems for your performance management.

  • Analytics measuring website performance
  • Marketing automation
  • Social media Management
  • Email marketing
  • Content management systems (CMS)

Reporting & Analysis

Guidelines for choosing metrics that matter: Consider your overall goals

When choosing key performance indicators to track, it is important to consider how the KPIs you choose align with your organization’s goals—both for the short and long term. If a performance indicator doesn’t align with your goals in some way, then it is most likely a waste of time and effort to track it.

  • High level overview based on scoring followed by recommendations
  • Website performance and user experience (UX) audit
  • Competitor analysis
  • Ad campaign monitoring and results
  • Social media engagement

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