sixjon web services
Don’t just tell your story, share it.

Inbound Marketing

Content Marketing extends far beyond the occasional blog post or social update. We work closely with you to cultivate content, such as blog posts, videos and social media campaigns, that not only promote your brand, but generate value and interest in your products or services to keep them coming back.

Massachusetts Inbound Marketing Methodology

Inbound Methodology

What is inbound? Simply put, inbound uses valuable, relevant content to attract, convert, close, and delight.

We'll work with you to create a customized marketing strategy that engages your customers, generates leads, and ultimately boosts sales by delivering value.

  • Determine and map the customer journey
  • Employ SEO & social media marketing
  • Build marketing automation & workflows
Buyer Personas and Marketing Personas in Greater Boston

Audience Personas

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers.

Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.

  • Templates
  • Buyer research
  • Persona development questionnaires
  • Surveys & interviews
  • Buyer persona templates
Inbound Content Strategy firm in Greater Boston

Content Strategy

How to Turn Strangers into Customers

William Butler Yeats once said “There are no strangers here, only friends you haven’t met yet.” And similarly with Inbound Marketing, strangers are just customers you haven’t met yet.

  • Analyzing the buying process
  • Content creation; blogs, social posts, email campaigns
  • Optimizing content delivery through the right channels

Choose a studio that is serious about helping your business succeed.

We create beautiful web and mobile sites that help your business grow.

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