Content Marketing extends far beyond the occasional blog post or social update. We work closely with you to cultivate content, such as blog posts, videos and social media campaigns, that not only promote your brand, but generate value and interest in your products or services to keep them coming back.
What is inbound? Simply put, inbound uses valuable, relevant content to attract, convert, close, and delight.
We'll work with you to create a customized marketing strategy that engages your customers, generates leads, and ultimately boosts sales by delivering value.
- Determine and map the customer journey
- Employ SEO & social media marketing
- Build marketing automation & workflows
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers.
Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.
- Buyer research
- Persona development questionnaires
- Surveys & interviews
- Buyer persona templates
How to Turn Strangers into Customers
William Butler Yeats once said “There are no strangers here, only friends you haven’t met yet.” And similarly with Inbound Marketing, strangers are just customers you haven’t met yet.
- Analyzing the buying process
- Content creation; blogs, social posts, email campaigns
- Optimizing content delivery through the right channels
Lead Generation/Lead Nurturing
After attracting targeted, interested people to your website, focus on converting them into leads.
You can ask for their contact information in exchange of a valuable piece of content such as an e-book or case study or something relevant to your business.
- Calls to action
- Landing pages
- Offers & Promotions
- Targeted content