Wondering How Often To Post On Social Media?
The frequency in which you post on social media is extremely important! Post too infrequently and your audience will forget you exist. However, post too often, and you run the risk of becoming a nuisance in their feed. They key is balance.
And the most important factor? Quality. That's right, you can post as much as you want, however consistently posting poor quality content will result in a detrimental effect to your efforts.
1. What Are The Social Media Channels That You Use Most Often?
It is important that align your social media posts with the avenues that are most relevant to your business. For instance, if you are a crafter, you most certainly will want to utilize Pinterest and Instagram. A local news resource will want to engage more with Twitter and Facebook. A law firm? Well you probably will do best with Facebook.
Generally Accepted Best Practices For Posting On Specific Channels:
- Facebook: low: 3 posts/week; suggested: 1 post/day; high: 2 posts/day
- Twitter: low: 3 posts/day; suggested: 15 posts/day; high: 30 posts/day
- Pinterest: low: 3 posts/day; suggested: 11 posts/day; high: 30 posts/day
- Instagram: low: 1 post/day; suggested: 1-2 posts/day; high: 3 posts/day
- LinkedIn: low: 2 posts/week; suggested: 1 post/day; high: post/day
- YouTube: The trick with YouTube is to have a consistent schedule which is posted on your channel
2. How Many High Quality Posts Can You Deliver?
When you are able to educate your audience and provide a lot of information people will find your website and recognize you as an expert in your field.
When people consider someone an expert and love what they’re putting out there they will inevitably tell their friends and colleagues about them. “John this company offers really good information online for free. I wonder what their paid product or service is like?” Eventually, through word of mouth and engagement, you’ll get lots of leads and prospects signing up for your product or services.
High quality will trump mediocre every time, no matter the quantity.
3. What's The Competition Doing?
Identify your social media competition and determine which platforms they use. Hopefully, you already have a general idea of your main competitors. However, there’s more to it than that. You want to focus on the competitors that actively use social media marketing to grow their business. Take note when they post, what type of content they post, how much engagement with each post and how often they post where. You can then use this information to develop your own social media plan.
4. What Do You Want To Accomplish?
As stated earlier, different types of organisations or businesses will be more successful with different social media platforms. It is important to determine what goals you want to accomplish through your posts. Are you a non-profit that wants to tell a heart warming or uplifting story? Are you a car dealership trying to drive traffic to your lot? (See what I did there?) :) Are you a community member that wants to get local information out fast? Do you want posts that will drive traffic to your website? (Who doesn't want that?) At any rate, it's important to be consistent and relevant and work towards that end when developing your strategy.
Once you determine what works best for your particular organisation it is important to continue to pay attention to what is working and what is not working. Take note of what types of post generate the most engagement, use your Google Analytics to determine what recent posts have driven the most traffic to your site. Make the necessary adjustments where needed and keep that content coming!