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Marketing Strategy

Using Instagram and Other Stories Ads for Your Business

Using Instagram and Other Stories Ads for Your Business

So you've been asking yourself: Should I use Stories Ads for my Business? Will they be effective? Well the answer is a resounding YES! Not only are Instagram, Facebook and Snapchat Stories fun and creative, but they are proving every day to be great for growing your engagement, building brand awareness, driving traffic to your website, and even making ecommerce sales.

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7 Tips to Improve Your Search Rank

7 Tips to Improve Your Search Rank

You can pour as much money into Google and Bing as you want, however, it won't make much of a difference for your search rankings if you are falling short in the areas that matter most to these search giants.

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How Relevant Are Keywords for SEO Today?

How Relevant Are Keywords for SEO Today?

In the early days of digital marketing and SEO, it was fairly simple to dominate the Search Engine Results Page (SERP) and a significant amount of money could be made fairly quickly because of the way that SEO worked with the Google algorithm.

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GDPR and Your Business

GDPR and Your Business

New regulations slated to go into effect on May 25th, 2018 are designed to provide greater protections to the personal data of individuals located in the European Union.

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Voice, Local, and Image Search Optimization For Your Website

Voice, Local, and Image Search Optimization For Your Website

Remember, it's Search Engine Optimization (SEO), not Google Optimization (GO). What do I mean by this? What are some of the other major search engines out there? Well, what if I told you that Yelp is a search engine? So is Facebook, so is Twitter, Amazon, Quora, Pinterest, Youtube, etc... Get the picture?

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