10 Types of Emails Your Customers Will Love
Believe it or not, customers want promotional emails! They just don't want millions of them with information that isn't relevant to them.
A high quality, highly targeted email can be just what your company needs to increase year over year sales.
Following are 10 types of emails that you can start sending to your customers right away.
- Newsletter emails
It has been reported by Nielsen Norman that 90% of people prefer to receive company updates via email while 10% prefer social media. A newsletter email will help you build relationships with customers by informing them of company and industry news. You can use the letter to reinforce your brand's reputation and increase visibility for your business and your products.
Try sending out current content such as your blog newsletter. By sending out a newsletter, you extend the lifetime of your product and provoke re engagement.
- Special offer emails
Special offer emails can include discounts, coupons, or other special deals. Be sure that your VIP subscribers are made to feel special and that they have an inside track to your company or product. Sending exclusive emails builds excitement and brand loyalty.
When you target the idea of exclusivity, you are using a persuasion technique known as scarcity, meaning you are making a product only available for a limited time or to a limited group. A natural reaction is to think that something is worth having because only so many can get it.
- Milestone emails
Celebrating milestones always calls for a reason to... well, celebrate! You can celebrate your 100th customer, your 1000'th like or even something as simple as a one year anniversary. Better yet, celebrate your customers milestone's by sending out a Happy Birthday or Anniversary email.
- Review request emails
Over 90% of people read online reviews. Upwards of 80% trust online reviews as much as they do a personal recommendation. For this reason it is imperative that you have positive online reviews for your company and your brand. Asking for a review is a great way to get to know your target audience and can help you define your future email campaigns.
Not only can a great review build confidence in your brand, but it can help you learn about pain points and what services or products you can improve on. Two-thirds of customers form their opinion after reading one and six online reviews.
- Welcome emails
The email that gets the highest open rate of all is the "Welcome Email." This is for good reason. Your customer has just converted from a browser to subscriber. Their interest in your brand or your company is at it's peak level at this point. You should send a concise thank you, and then get right into giving your customer what they want: Information. Let them know clearly what you can do for them in this email. Throw a nice call to action in there and generate some business!
- Curated content emails
Curated content is a collection of relevant, high quality content relating to your service or product. To send a well curated email start by picking a relevant topic, and then relevant content to support that topic. You can ask yourself some simple questions; Does my audience need to solve a problem? Is there enough data to support further analysis? Do I trust this information and it's source? Does expanding on this content strengthen my brand? Is my perspective unique?
Try gathering information from an influencer on your topic of choice. Send out "best of the month" content from your industry. And finally, send out a collection of your best content regarding the topic.
- New product announcement emails
Your subscribed customers should be the first to know about any new products or services you are offering. After all, this is your most loyal base and will most likely be the people who will wnat to buy from you again. Using a testimonial in your email is a great way to strengthen the reputation of the product and encourage a purchasing decision. The feeling that someone else thinks your new product was worth the money will make your customers feel better about it too.
- Abandoned cart emails
Moosend research shows that abandoned cart emails have almost a 50% open rate, with a click through of around 20% resulting in purchases by about half this group. In other words, a single abandoned cart email can convert about 10% of the people receiving it!
An effective abandoned cart email will remove any doubt that you have any reason to not finish the purchase! Try giving several compelling reasons why completing your purchase is the right thing to do. Maybe even offer a discount for a first time purchase.
- Progress emails
Progress is a motivator. That's why we see the thermometers for fundraising, receive reviews at work and even got a quarterly report cards when we were in school. Seeing proof that our actions make a difference motivate us to keep forging on. A progress email can help push your customers through the product funnel and ensure that it is worth it for them.
We all know how hard it is to stick to a diet or any other goal for that matter. We all hit the plateau point and lose motivation.
- Confirmation emails
Any time a customer submits any type of form on your website, they should receive a confirmation email. This ensures that they know they were heard and is proof of a completed action. Whether a list subscribe, purchase, or shipping, they should always receive a confirmation. Confirmation emails can be triggered automatically, so you don't have to worry, and better yet, neither do your customers.