Congratulations on Your New Website Launch! Now What?
So you’ve just launched your website. The only thing left now is to start creating content and arranging for some promotion, right? Well, not so fast. You first have to do several things to ensure that your site is set up properly and ready for the public. This is just the beginning of your exciting marketing journey!
It's important that you continue to find ways to attract and engage people to your website, because that is the only way your new site can help your business.
Following are some tips to ensure that your message will continue to get out and the customers will continue to find you.
Start Developing Fresh Content
Content is King. If you want to attract and retain visitors to your website, you have to offer something of clear value: Interesting, engaging, and frequently updated content. This is instrumental when it comes to building a loyal audience of readers who visit the site on a regular basis, which might be as often as several times per day if they come to expect new content will be available upon each new visit.
Search Engines are constantly seeking out and indexing new content. As more and more content from the same site is indexed, the site's ranking becomes increasingly likely to improve its position and prominence.
A company Blog is a great way to ensure that you consistently have fresh, relevant content, for both your readers and those Search Engine web-crawlers that love to feed on fresh new content.
More information on developing high-quality website content:
Establish a Strong Social Media Presence
Today’s small business owner should not be intimidated by social media. On the surface, it may look easy. Just share a few blurbs about the company and go on with your day. But in reality, social media growth requires time and effort, not to mention ongoing execution, monitoring, and strategic adjustment.
Social media allows you to connect with your customers and keep them coming back to your website. After all, you are proud of your brand new site and want to show it off to as many people as possible!
Determine what Social Media platforms are best for your business, and ensure that they are all consistent. Use the same logo and head shot across all platforms. Stay on message and create an editorial calendar that allows you to schedule and manage your posts and start building that brand.
More information on social media marketing for your business:
Consider Digital Advertising
PPC or pay per click ads are a tried and true proven way to drive more traffic to your site. Think of it as a little short cut from organ search and social media.
By establishing your goals first, you can determine what type of paid advertising you want to use. A call to action is a great way to drive traffic to a landing page that you have tailored just right to the desired action of your consumer.
More information on digital advertising for your business:
Use Email to Connect with Your Customers
There are many reasons to use email marketing for your business—you have full ownership of your relationships, and you can use it to create lifelong customers for your brand.
Just about everyone uses email, which makes it a perfect cost effective way for your business to reach customers.
You will want to start by building an email list of people who are interested in your brand. From there, you can decide what type of email to send.
Some options include offering a limited-time discount, exclusive coupons and deals, a promotional countdown, a survey, a welcome email, or even a request to post a review.
One thing to keep in mind is to always use a truthful, compelling subject line that will entice your customer to open the email and not disappoint them with what is inside.
More information on using email to market your business:
Optimize for All Types of Search
Optimizing your site for search is not as easy as it used to be. It used to be that you would just use a boatload of keywords throughout your site and call it a day. No more.
Your customers are using all sorts of new ways to search, whether it be "Hey Google", or "Alexa.....", or even a search on Waze for a local business. This is called search intent and the search engines have got a lot better at providing relevant results for real searches.
Be sure to optimize for local search (biz listings, yelp, etc.), image search, and the now ubiquitous voice search.