Advertising on Instagram and Facebook To Help Bring Visibility To Your Business
Facebook vs. Instagram? When it comes to paying for advertising, which one is best for your business? After all, social media advertising can be expensive and to get the best results, you need to invest in the right ads on the right platform.
Let's take a look at the benefits of both Facebook and Instagram since they are among the most popular social networks out there.
What does Instagram have to offer?
With more than 800 million active users on a monthly basis and around 500 million daily active users Instagram has reach. A staggering 80% of Instagram users are located outside of the U.S, meaning that the global reach of Instagram is massive. With more than 1 million advertisers and global reach the sheer number of users makes it ideal for your business to boost its visibility.
Instagram users are among the most engaging of all social media platforms. More than 95 million photos and videos are shared daily. And how many likes do these videos and photos generate? More than 4.2 billion.
It's been reported that Instagram's engagement rate is over 80% of all audiences, by far the highest of all social networks. A Forrester study concluded that user interaction with brands is highest on Instagram.
3. Traffic engagement
Instagram users tend to spend an average of more than 3 minutes on sites brought to them through the platform and in fact stay 45% longer than visitors from Facebook or Twitter.
What is your target demographic? Pew Research found that there are more female users on Instagram than male users. According to the study, 31% of women online use the platform regularly. The same holds true for 24% of men online.
Instagram is most popular among young adults between the ages of 18 and 34. In fact, almost 60% of internet users in this age group use Instagram. This user base makes Instagram ideal for reaching a younger audience.
What does Facebook have to offer?
When it comes to reach, Facebook remains king. According to Facebook, the platform currently has 2.2 billion monthly active users. Want to increase visibilty? Use Facebook.
Facebook engagement can't compete with Instagram, however, it still has the second highest engagement rate. The Facebook platform also generates the second highest interaction when it comes to brands.
Facebook is most popular among adults with over 70% using the platform. Again, like Instagram, Facebook is more popular with women than with men, however the difference isn’t too drastic. 75% vs 65%.
Facebook is effective for reaching an audience of all age groups. Every cohort heavily uses the platform. It is most popular among the 18-34 age group.
4. Ad Perfomance
Ad revenue for Facebook is through the room. Almost 7 billion annually! These numbers just keep increasing year after year. Each user on Facebook is worth about $14 in annual ad revenue. Several studies conclude that Facebook ads perform much better than their web counterparts. Both desktop and mobile ads have about 8x more click through rate (CTR).
So in conclusion-- Choosing the right platform really depends on what you’re looking for. What are your goals? What do you wish to achieve from your ad campaign? Like anything the benefits of each platform can be very subjective. You know your audience better than anyone. The data does suggest that Instagram may be a better choice if you want to promote your business to an engaging audience.