8 SEO Mistakes That You Can Fix Right Now
It's known that Google tweaks it's algorithm just about twice a day. Keeping up with SEO best practices can be challenging in this ever changing landscape. Here are 8 simple fixes that can help your sites performance resulting in more traffic, conversions and revenue.
1. Publishing poor quality content.
Use the following six questions to analyze the quality of your content:
- Does it resonate with the needs of your target audience? Your audience should always come first with SEO. What do they want to know? What do their conversations look like online? What kinds of questions are they asking on your timeline? Understanding the needs of your audience is the first step to creating material that meets their needs.
- Is it up-to-date with the current issues in your industry? Professionalism is about keeping up with the trends in your industry and offering a unique approach to issues for the benefit of your target market.
- Is the piece you are sharing duplicated content? Can you find a similar article anywhere online or on your website? Duplicated content takes away your capability to choose which page you want to rank for, which means that two pieces of work might be competing against each other resulting in a low-rank position.
- Does it have a purpose? Either to inform, persuade, entertain or all of them. Why else would people consume your content when there is a ton of information being offered by so many other sites online?
- Are your pieces engaging? How many people are sharing, liking or commenting on your content?
- What is the word count of your content? The most recommended word count for a high-quality copy ranges between 1000 and 2000 words. Below that, your content can fail to articulate the major issues properly. Above that may become monotonous or too wordy for a reader.
2. Not optimizing for mobile first.
Over the last decade or so, mobile has become king when it comes to SEO. Google now uses mobile-first optimization as a key ranking factor in it's algorithm. The mobile version of your site will be the first result that Google uses to display on SERP.
It is however not to imply that only your mobile site results are considered for indexing, but instead that they are considered first. This means that you stand a better chance at ranking higher on SERP if you have a mobile site that Google bots can crawl first before they get to your desktop results.
3. You don't fix broken pages.
Successful SEO still relies on great link-building, even today. If you are not following through with the backlinks you put up on your site, you can create new problems.
What happens when the site you linked to is broken? What if the content you link to is pulled down? When this happens, you can acquire a lot of broken pages and links on your site. While you can't control what happens to other people’s sites, you can control what happens to yours.
Broken pages also result from misspelled URLs, whether internally or externally. This will result in your URLs pointing to non‐existent resources and lower your site’s UX.
4. Not auditing your site frequently.
Sometimes the poor performance in your SEO is as a result of your neglect for your site. With technological advancements being the shifting sands they are, some technical issues in your site can frustrate all your optimization efforts. Check to ensure that all your web pages are indexed by Google bots. Crawl your website to track down any broken and missing links that also compromise your SERP performance.
Auditing your site is the only way to come up with a conclusive analysis of what is ailing your site. From this point, you can strategize on how to combat the issues you realized.
5. One-dimensional keyword targeting.
A one-dimensional approach means that you have been using just one keyword strategy on your SEO. Targeting one-word keywords are quite often unrealistic and will also prove unprofitable. The search volume of the keywords you determine for your site should account for something.
Your goal should be to take up terms that are less competitive, but very realistic and relevant to your industry or product. Furthermore, excessive keyword optimization only needs to lower quality content, which again becomes a major fail in your part.
6. Overlooking competitor research.
Competitors do not just challenge you to make more profit than them. Technically, the top players in your industry and your main SEO rivals are not the same things. Even competitors that are outside of your niche can still be your rivals in SERP.
SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy.
Instead of guessing which keywords to target, content to create, or links to build, you can instead see what's already working for others, and build upon that success.
7. Compatibility for different browsers.
We all know that you have a brilliant website, full of amazing and relevant content and multimedia, and awesome UI. But users can’t access it because your website lacks browser compatibility, all that hard work will go to waste.
Google will penalizes website which aren’t cross browser and mobile compatible. Find a good cross browser testing tool and use it. This will make finding and solving browser compatibility problems easier for you.
8. Not upgrading to HTTPS.
Back in 2014, Google rolled out updated algorithms across the board in favor of HTTPS (Hyper Text Transfer Protocol Secure) websites. Then, it was a lightweight component within the overall ranking algorithm and HTTPS sites experienced only minor ranking increases. But Google indicated that they may strengthen the signal in the future.
In 2015, Google stated that their HTTPS ranking boost may serve as a tie breaker if the quality signals for two different search results are equal in everything else. Meaning, if your website is equal to your competitor’s website in terms of speed, title tags, content freshness, etc. but your competitor’s website is HTTPS and yours isn’t, Google will most likely rank theirs ahead of yours.