20 Ways To Drive Traffic To Your Blog
Art and Science. That sums up driving traffic to your site and getting more people to read your blog! Following are 20 tips on how to get your blog noticed.
Anyone (including business owners) who've ever hosted a blog has experienced the frustration of trying to gain readership and come up with relevant content. It takes hard work, thought, and time to build a steady audience.
While it's easy to get frustrated and just give up, once you experience the benefits, you'll quickly understand the impact that your blog can have on your business by attracting and driving traffic to your site, helping you build a social media following and making a huge impression on clients and prospects.
Here are 20 quick tips that can help you increase traffic and boost readership to your blog.
1. Write more.
Google wants fresh content. In the past, keywords were king and you could just stuff your site with keyword that were relevant to your target audience. No more. Studies show that the more often you update your blog, the more traffic it will receive. If you want more attention from the search engines, update your blog at least twice a week with content related to your field.
2. Promote with social media.
Be sure to share each new blog post across all of your social media networks, including Twitter, LinkedIn, Facebook, Instagram and even Pinterest. You will find that in short time your social media networks will become some of your top traffic sources.
3. Write catchy titles.
The titles for your blog posts are almost more important than the content itself. A catchy or pithy title will help potential readers decide whether they should click and read more. Titles that entice readers with promises and solutions are the ones that get clicked more often naturally leading to an increase in your readership.
4. Stick to your niche.
While you may be interested in hiking, world travel, Patriots football and yoga, you'll confuse your audience if your content doesn’t follow a clear theme. Be sure that your content conveys a specific message to your target audience.
5. Include photos.
It's been proven that photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site. Remember that you can’t just pull any photo from Google because you risk violating copyright laws. There are plenty of royalty free sites out there such as unsplash where you can grab your photos from.
6. Incorporate keywords.
Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy. So for each blog post you write, choose one key phrase that you believe readers would use to find that post. Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page and also as part of the page link. Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.
7. Incorporate links.
Share and share alike! Including an outbound link to a company's service or product that you are writing about will help increase your rank with Google. As an added benefit you may just receive a link back from that company. Readers appreciate links and resources that make their research easier. Tip: Use a target='_blank' tag in order to open the link in a new window and keep the reader at your site.
8. Include social sharing buttons.
Always include social sharing buttons for Twitter, LinkedIn and the other major social networks. This will make it easy for readers to spread the word and share your post.
9. Retweet past content.
When it comes to Twitter, content moves fast. With 15 or more tweets per day, the majority of your fan base won’t see your post first time. Repeat your tweets, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.
10. Partner with guest contributors.
When others write for your blog, you add more content that you didn’t have to write yourself. As a bonus, those contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you. Win win.
11. Include a video.
Supplementing the written content on your blog with a short, informative and entertaining video can drive more traffic to your site. Who owns YouTube? Oh yeah, it's Google.
12. Promote on Facebook.
Facebook ads are a very cost effective way to promote your most informative posts. For as little as $10, you can “Boost” a post and increase its reach significantly to your target audience.
13. Conduct give-away events.
Create a fun give-away where your readers can win a prize by submitting a comment or sharing your link via social media. You can provide prizes yourself or even have companies donate or sponsor your promotions.
14. Write guest posts.
Locate other blogs in your cohort that you feel are reaching your target audience, and offer to contribute guest blog posts. If the site has a substantial audience, it's likely that readers will in turn want to engage with more of your content.
15. Cross-promote to your mailing list.
Instead of writing all new content for your electronic newsletter, share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.
In addition to the tips above, the following smart strategies will also help increase readership:
16. Try to use subheads, bullets and numbered lists. This will make your content easier to read.
17. Add a direct link to your blog in your email signature and any online profiles.
18. Include a link to subscribe to your RSS feed on every post.
19. Conclude each post by Inviting readers to leave a comment. Be sure to respond and let them know you’re engaged.
20. Finally, have fun with your blog! It's like smiling when you answer the phone. If you enjoy producing high quality content, that will certainly come across to your readers and will have a tremendous impact on your efforts.