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10 Ways to Increase Social Media Engagement in 2020

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Clever ways to boost social media engagement image

Today social media is an integral part of any brand's communication and marketing strategy. Most brands are leveraging social media to promote their products and services, however they still underestimate the value of engagement.

If you are using social media, then one of your biggest goals should be to increase engagement with your customers! The most effective way to drive conversions and sales by way of the socials is through engagement. Think about it; If your audience is engaged, they will like, know, and trust your brand. This all results in a trip through your sales funnel, and ultimately conversions to sales.

Following are ten ways to increase social media engagement across various platforms:

1. Use Wit and Humor

Do you open your social media page to be sold to? Of course not! You are there to engage with your friends and to be entertained. If all you do is promote and sell, you will immediately lose your audiences attention. It's almost as bad as talking politics! After all, when people get into political arguments online, aren't they trying to sell their ideas to each other? Think about how that turns out.

Use humor, be entertaining. Develop a funny meme that relates to your industry or company and use clever captions.

2. Create Original and Engaging Visuals

Study after study confirms that the average social media post gets over 100% less engagement if it does not include an image. Want more engagement? Use an image. You can use photos, memes, GIFs (animated GIFs have made a full comeback), or original content. Speaking of GIFs, why not ask your users if it's a hard G or a soft G? That debate has been around for more than two decades now should start some engagement!

The possibilities are endless for the visuals that you can add and create for your posts. We have fun here with our graphics and always try to have them be a part of the stories we tell on our blog. Subtle, but very effective.

3. Video is King

In 2020 video is king. Platforms such as Instagram and Facebook have made it extremely easy to post video right form your phone. When you look at the big guys, it's their video posts that generate the most engagement. Often videos will generate more than 300% likes than their photo counterparts. Just please, for love of us all, shoot that video in landscape mode!

4. Timing is Everything

Social media users aren’t online all the time. So if you happen to post something while most of your followers are inactive, you could potentially lose out on engagement opportunities.

To increase social media engagement, find out when your followers are most likely to be online and then schedule your posts accordingly. The goal is to have them see your posts and possibly like, comment, and/or share the posts.

5. Start Using Trending Hashtags

Based on how you use them, hashtags can dramatically increase social media engagement. While your posts may already reach your existing followers, hashtags help you engage people who aren’t already following you. When you use relevant and trending hashtags in your Twitter and Instagram posts, you improve the chances of users finding your content.

You can use tools like Twitonomy to find trending hashtags in the relevant niche. Or you can use Hashtagify.me to stay updated with the latest hashtag trends. This research will help you participate in trending social media conversations. And it makes it easier for relevant users to discover your content, which can help increase social media engagement.

For example, there may be seasonally trending hashtags such as #halloween, #spring, #christmas, #thanksgiving, etc. And if you create seasonally relevant posts, you can use these hashtags to engage users.

6. Host a Giveaway Contest

Another excellent way to increase social media engagement is by hosting a giveaway contest. This tactic drives engagement mainly because people have a chance of receiving something. This could compel them to engage with brand or influencer content on social media.

And based on how you execute the contest, you could also boost the amount of user-generated content for your brand. For instance, requiring participants to share their photos using a unique branded hashtag will create more UGC.

By hosting a giveaway contest, you’ll increase social media engagement among your existing followers. For instance, maybe they’ll need to like the post, and tag their friends in the comments in order to participate.

7. Enrich Your Content with Influencer Content

Social media influencers have achieved an influential status because of their ability to increase social media engagement. They are excellent content creators, and they know what their audiences want.

Make the most of their influence by getting them to enrich your social media content. This could encourage their followers to engage with your brand and content. And it could also provide existing followers with refreshing content that differs from your usual posts.

There are a number of ways to have influencers enrich your social media content. For instance, you could host an influencer takeover in which select influencers take over your social media account for a day. This is most popular with Instagram and Snapchat, and can increase social media engagement significantly.

You could also feature influencer content on your own social media profiles. Or you could even post a video in which you interview influencers.

8. Feature Fans and Customers

Social media influencers have achieved an influential status because of their ability to increase social media engagement. They are excellent content creators, and they know what their audiences want.

Make the most of their influence by getting them to enrich your social media content. This could encourage their followers to engage with your brand and content. And it could also provide existing followers with refreshing content that differs from your usual posts.

There are a number of ways to have influencers enrich your social media content. For instance, you could host an influencer takeover in which select influencers take over your social media account for a day. This is most popular with Instagram and Snapchat, and can increase social media engagement significantly.

You could also feature influencer content on your own social media profiles. Or you could even post a video in which you interview influencers.

9. Go Live

With the introduction of Instagram Live and Facebook Live, brands have new options to increase social media engagement. You can make the most of these options to engage fans on a real-time basis.

Try live streaming your launch event, a milestone celebration, or an industry event. Or you could also go live on a weekly basis to update and entertain your social media followers. You could even live stream the creation and brainstorming process of your upcoming product launch to build hype.

For example, The CrossFit Games live-streamed the announcement of Open Workout 17.5 on Facebook. They then shared the live video afterwards, so people who missed it can still view it. The video received 19,000+ likes and generated around 6,300 comments. On top of this, more than 2,300 people shared the video.

This helped them reach thousands of people and increase social media engagement.

10. Promote Attractive Offers

You don’t always need to come up with out-of-the-box strategies to increase social media engagement. Sometimes, it’s best to use tried and tested techniques to engage customers and prospects.

One such way to engage your audience is to provide them with attractive offers. You can offer:

  • Instant discount coupons
  • Free shipping/delivery
  • Freebies
  • Membership at a reasonable cost
  • Cashback

Such offers can help you increase social media engagement as well as sales.

You should experiment with different types of offers to figure out what your customers respond to best. However, you need to make sure that the offers you create don’t eat into your margins.

Facebook makes it easy to promote offers with their “offer ad” feature. The social network allows your fans to redeem offers online or save them to be redeemed in-store.

Facebook’s Help Center provides you with a few tips to create a successful offer ad:

  • You should offer substantial discounts of at least 20% off or offer freebies to reach more people.
  • If you want to engage more people, you should use photos of people using your product. They perform better than product photos and logos.
  • You should set a reasonable expiration date for your offers. 7 days is a good length.
  • You can pin your offer ad to the top of your page to increase its reach and engagement.

These are ten of the most effective ways to increase social media engagement. If you’re not yet implementing any of these tactics, make sure you start including them in your strategy to increase social media engagement. Or if you’re already driving some engagement using a few of these tips, try implementing the other tactics highlighted in this post.

If you have any questions about executing some of these tactics, feel free to ask them in the comments below. And don’t forget – you can always reach out to me for a more hands-on guide to improve your social media strategy.